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SEO Reporting

SEO reporting is certainly one recurring debate we see in our industry. How much SEO reporting is too much?


Reporting can definitely drag on productivity; so where does one stop? There are more than a few schools of thought.

Some people are minimalists, keeping things actionable and getting on with the work at hand. Others spend several hours per month on reporting elements so they can bombard clients with pages full of flowery SEO terminology and purdy graphs.

As with many things on the business side of SEO, the answer can be situational. Consider consultants, agencies, in-house staff situations, small business, large corporation, new sites, old sites... on and on. Seemingly, the answer isn't as straightforward as you might think.

Crowdsourcing posts isn’t really my thing, but it seemed the way to go on to answer this question. I hit the trails (Facebook, Google+, etc.) and sought to get some input on this interesting issue. What follows are some of the more interesting/diverse responses.

Add your own thoughts in the comments... I might just add it to this article. Consider this a living post, in the sense you can come back over the next few days to watch it evolve.

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